Have you ever encountered a silly spammy advertisement online while surfing for some authentic news update? or got an irritating pop-up while browsing online which makes you forget an important information that you were carrying in your brain? Admit it! Every channel that we are surrounded with today carries some sort of Fake news, which not only harms our society but also, in turn, turns out. Be it Online or Offline, we tend to encounter a fake news in form of rumors, conspiracies, and even arguments.
Fake news can affect society and the individual's identity to a major extent, for example, a simple fake news might spread off in the stock market which may result in the high variation of stock price in the market.
Also, social media is considered to be the 'flood' of fake news which rolls in, people without even giving it a second thought, share the news with their fellow friends and relatives. So, to solve this problem and in order to facilitate ease in discovering real and authentic news, we bring you, "Delema". It is a platform which helps you discover the high quality and authentic news that is verified by not just the individuals, but also by major influencers in that field. By the name itself, "Delema" comprises of two words, 'del' which is an acronym for delete and 'ema' stands for exponentially moving average; fake news tends to capture more fire among the public as it's spiced up for gossips, in turn, people suffer from the real word-of-mouth. Delema focuses on to bring down this average and generating awareness among the public- to be precise without spice.
Delema incorporates the following set of features:-
1. It focuses on giving users a charge of information to people, spread the available news after conducting a proper check which ensures safe means of media channel usage. The platform will also provide an API which can be integrated with social networks such as facebook, twitter etc. and will convey a flag warning before he/she shares the content on their social media.
2. It empowers people to connect and follow like minded people against other social media channels, here, there are validated news with all odds. The platform would be highly specific to journalists and those who are savvy about the daily news updates.
3. At Delema, we tend to bring innovation to the next level and add Augmented reality feature for the target audience so the may relate major entities of physical media such as newspaper, magazines etc and become technically more aware.
4. Users can also, not only network via Delema but too, reach out to the audience who needs attention. Influencers can conduct proper analysis and invest wisely on their decision memoranda.
5. Live Streaming is something, which isn't new to us, but, in turn, Delema focuses on just interacting via streaming. It focuses on bringing a voice of self-proclamation among the public.
User Analysis for the Platform -
- On an average, 6 out of 10 people agreed that they encounter fake news while surfing the internet
- The majority of people surf news online for an average of 2 hrs or less, so we have to be highly specific with the content we fetch them/feed them
- On an average, 70% of the people agreed that they will give this new network a try if they find authentic content
- If they are able to generate revenue over the usage on which contributing to the platform, they are keen to the part of the network
Prototyping and model Development of the product
A prototype provides advantages, as we may test the limits of the product as certain to testable constraints -
1. Enables you to test and refine the functionality of your design.
2. Makes it possible to test the performance of various materials.
3. Help you describe your product more effectively
4. Will encourage others to take you more seriously.
Making a prototype by hand is a great way to start bringing the product to life, there are no rules, So we can use constraints as per our flexibility model! After experimenting all domains of the product, these were the final results of the prototyping -
The prototyping stage is a great time to use all the untapped creative ability & to explore all the possibilities. We tried not to limit ourselves to any preconceived notions--whether it comes to material use or the types of professionals we may consult. The final prototyped product design encaptured major features and we believe that it'll focus on solving the problem to a much greater extent than we expected it to be.
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